Location Corporate Photography – The Challenges and Rewards

Hi Friends,

I recently had the privilege of photographing the team at Machine Precision Components: a custom machine parts fabrication firm in Southern California.  These guys will create anything as I understand it, but they specialize in manufacturing custom precision parts for aircraft – some you may have heard of: say, the Lockheed-Martin F-35 Lightning II (aka, the Joint Strike Fighter), and the Boeing 787 Dreamliner.

It was quite the education for me to follow the process from concept drawings to CAD programing, to CNC machining from raw stock — aluminum, steel, titanium —  finishing, and precision measurement for quality assurance.

The challenge for me was to illustrate all of these steps in still photography.  The client wanted to convey to potential customers their strict adherence to process and the extraordinary level of craftsmanship and quality control. Shooting on location, rather than staging things in a studio setting adds an additional layer of realism and context to the images. Of course, such requires careful balancing of ambient light and very controlled strobe to create the mood and atmosphere, and draw your attention to exactly what we want you to see.  In addition, I have to be conscious of not getting in the way of their work.

In the end, I think we pulled it off, and the client was quite happy with the resulting imagery.  Can’t wait to see it on their website (which is currently in the processes of being rebuilt).  A few of my favorite images from the shoot follow…

Prepping the design and programming for the CNC milling machines:

The owner was quite proud of the fact that they use mobile tool carts — taking the tools to the job instead of having to move back and forth between machine and tool supply station.  I thought this illustrated that concept pretty nicely:

Raw material to finished product:

Extreme attention is give to quality control – requiring precise measurements and tracking of process:

Mauro — the owner / president– has reason to be proud of his operation:

Their building features brand new signage created by the extraordinarily talented, Darcie Copeland.

Corporate / commercial photography is my passion. More images of a wide range of business professionals in my Corporate Gallery.  If you find yourself or a colleague in need of professional imagery for your business, please don’t hesitate to contact me.

Thanks for dropping by!

J

 

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2 Responses to Location Corporate Photography – The Challenges and Rewards

  1. Darcie August 10, 2012 at 8:01 pm #

    These are fantastic Jon! MPC is a very quality oriented company and you captured that in your work. Love the creative shots!

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